On May 6, five Community Foundations joined together for the greater good of New Mexico. Their goal? Raise $500,000 for nonprofit organizations who support causes in communities where we live, work and play. The idea was part of a larger initiative, Give Local America, created to reignite the spirit of giving across the country. It was also designed to celebrate the 100 year anniversary of local philanthropy through the work of community foundations.
The idea was for each community foundation in the country to take this day, brand it and communicate it to their local communities. However, the five foundations in the Community Foundation Coalition of New Mexico decided that a larger impact would be made if they collaborated, using each other’s strengths to create a truly inspiring campaign. Thus, Give Grande New Mexico was born.
Fast-forward eight months and Give Grande is now past. 409 nonprofits organizations participated knowing they would be part of something larger than themselves, reach new audiences and attract a few new donors along the way. Thousands of postcards, posters and emails were sent statewide. Media outlets were excited and wanted to join in and support the effort. On the day of Give Grande it was time for the fun, watching the leader board grow. Donations trickled in, $19,000 by 6:00 am. The morning brought life to Give Grande. At 9:00 am, the figures began to increase, $30,000, $40,000. By 1:00 pm, the total amount donated hit $500,000, the original goal of this day. Donations kept coming and stayed steady into the night. Once midnight struck on May 7, the total figure peeked at a huge $853,001.94.
Give Grande NM became the largest single fundraising event in New Mexico history. In total, New Mexico nonprofits received 7,880 gifts over the course of the 24 hour day from 7,799 donors. The average gift amount was $95.92. Each of the participating nonprofits received at least $100 in contributions. All of this because of the amazing generosity of New Mexicans and the collaboration of five Community Foundation who decided to work together for the greater good of our state.
For more information on this story, contact Andy Williams at the Albuquerque Community Foundation, 505.883.6240.
